Founder-led advisory · Boards, owners & executive teams

Advisory for the next big technology call.

Dan Fowlie helped build through the Salesforce and cloud platform shift at Trineo. Airclerk now helps boards, owners and executive teams navigate the next one: Claude, Copilot, agents and AI-native work. Private briefings, decision sprints and retained advisory for firms that need clear judgement before they commit budget, vendors or architecture.

First step
A free conversation
Formats
Briefing · sprint · retained
Led by
Dan Fowlie
The short answer

What is AI platform advisory?

AI platform advisory helps a board, owner group or executive team decide what Claude, Copilot and agentic workflows mean for their business - which platform bets to make, which workflows are worth taking to production, what happens to margins and staffing, and what governance and evidence will be required - before committing budget, vendors or architecture. Airclerk's advisory is led by Dan Fowlie, who cofounded Trineo, a New Zealand-headquartered Salesforce and cloud implementation partner acquired in 2021.

At a glance
Who it's for
Boards, owners, partners and executive teams with a material AI decision in front of them. Not innovation teams without decision authority, and not a prerequisite for anyone who already knows the workflow they want built.
Decisions it helps with
Which workflows are worth taking to production. Build, buy, partner or wait. How Claude, Copilot and your existing platforms fit together. What AI does to margins, delivery model and staffing. What evidence you will need once AI does real work.
What you get
A written output sized to the decision: a follow-up memo after a briefing, a board-ready decision paper with an exposure map and workflow shortlist after a decision sprint, a quarterly strategy memo under retained advisory, or a diligence memo for investors and acquirers.
What you bring
The people who own the decision, in the room. Business context, current AI activity and any vendor proposals under consideration. For a decision sprint, time for stakeholder interviews over two weeks.
Timing and cost
Fixed price, scoped to the decision rather than billed by the hour, and quoted in writing after a free introductory conversation. Published "from" prices are below. A briefing is one session with preparation; a decision sprint runs two weeks; retained advisory has a three-month minimum.
Afterwards
A decision. When the right next step is an implementation, the same team builds it under a separate fixed-fee engagement. Sometimes the right answer is to wait, and we say that too.
01 / The problem

AI is no longer a tools question.

Vendor demos show what is possible. Internal pilots show what is messy. The harder questions now sit with boards, owners and executive teams:

  • Which workflows are actually worth taking to production?
  • What should we build, buy, partner for or wait on?
  • How do Claude, Copilot and our existing platforms fit together?
  • What happens to our margins, delivery model and staffing?
  • Which parts of our business become more valuable, and which become exposed?
  • What evidence will we need when AI starts doing real work?

Airclerk helps leadership teams turn those questions into decisions. Advisory is optional: most firms come to us with a workflow already in mind and go straight to implementation. This service is for the decision that has to come before that, when there is one.

02 / Why Airclerk

Operator experience, not trend commentary.

Airclerk's advisory work is led by Dan Fowlie, who cofounded and grew Trineo - a New Zealand-headquartered Salesforce and cloud implementation partner through the SaaS wave, acquired in 2021.

The Salesforce era changed how firms thought about platforms, implementation partners, integration, workflow ownership and recurring client value - and it rewarded the firms that understood where the shift changed their work, not the firms that ran the most pilots. The AI era is doing the same thing again, faster and less settled.

Dan brings the perspective of an operator who has built through one enterprise platform shift and is now building through the next. Behind the advice sits Airclerk's hands-on work implementing Claude and Copilot workflows, governance and process assurance for regulated and professional services firms - so the recommendations are grounded in what production actually takes, not what a vendor deck promises. More on the team is on the About page.

Shipped at Trineo, before Airclerk
100+ projects
Organisation size
3 to 20,000 staff
Sectors
Insurance, wealth, retail & more
03 / Who this is for

Leaders making material AI decisions.

  • Boards and executive teams in regulated industries.
  • Owners and partners of law, accounting, insurance and advisory firms.
  • CEOs deciding how AI changes delivery, pricing and staffing.
  • Investors assessing AI exposure across services or software businesses.
  • Technology and consulting partners deciding how Claude, Copilot and agents affect their model.
  • Risk and compliance leaders who need to show how AI-assisted work was checked and who approved it.

It is usually the right time when:

  • The board is asking management for an AI position.
  • AI pilots are happening, but nothing has reached production.
  • The firm is deciding between Claude, Copilot, Salesforce, a vertical vendor or building internally.
  • An investor or board needs to understand AI exposure in a services business.
  • A leadership team needs to know whether AI is a margin opportunity, a delivery risk, or both.

This is not a prompt engineering course or a generic AI tools workshop. It is for leaders who need an independent, operator-grade view before making material platform, operating model or governance decisions.

04 / Advisory options

Four ways in.

Each engagement is sized to a decision, not to hours. The first conversation establishes which one fits - and if none does, we say so.

01 - Brief

Executive AI Platform Briefing

A private briefing for boards, owners, partners or executive teams who need a sharp, practical view of the AI platform shift: where you are exposed, where the opportunity is real, and what the board should be asking. Includes a prep call, business context review, 90 to 120 minute session and a follow-up memo.

02 - Decide

AI Platform Decision Sprint

A two-week engagement to help a leadership team make the next AI platform decision: which workflows move toward production, whether to build, buy, partner or wait, and what governance is required. Includes stakeholder interviews, an AI exposure map, a workflow opportunity shortlist, platform implications and a board-ready decision paper.

This is not a workflow engagement. It is for deciding what AI changes about the business before choosing the first implementation path; a first workflow implementation picks up from there if that is the decision.

03 - Retain

Retained AI Platform Adviser

Ongoing founder-led support for leadership teams making repeated AI decisions. Monthly leadership sessions, review of vendor proposals, board papers and architecture choices, ad hoc founder-to-founder advice and a quarterly strategy memo.

04 - Assess

AI Diligence Memo

For investors, boards and acquirers assessing AI exposure in a services, software or regulated business: which workflows are exposed to automation, whether AI is a margin opportunity or a revenue threat, and whether management's AI plan is credible. Document review, interviews, a written memo and an optional readout.

05 / After the advice

Decisions, not slideware.

When the right next step is implementation, the same team builds it, under a separate fixed-fee engagement.

Decide
AI Platform Advisory

What the platform shift means for the business, and which call to make.

Implement
Workflow implementation

One workflow designed in detail, built into production on your systems and handed over, under one fixed fee, with post-go-live support written into the scope. Details → · How an engagement runs →

Operate
Ongoing operations

Kept working and improved under a separate agreement, if you want it. Details →

Prove
AI Process Assurance

Evidence of what AI-assisted work actually did. Details →

The goal is not to run more pilots. The goal is to identify the work that is worth taking seriously, then build it safely.

06 / Pricing

Fixed price, scoped to the decision.

Advisory engagements are fixed-price and scoped to the decision being made - not billed by the hour.

01
Executive AI Platform Briefing
From NZ$9,500 + GST
02
AI Platform Decision Sprint
From NZ$35,000 + GST
03
Retained AI Platform Adviser
From NZ$15,000/month + GST · 3-month minimum
04
AI Diligence Memo
Scoped per engagement

For investor, board or acquisition diligence, engagements are scoped based on the business, the timeframe and the decision required. New Zealand work is quoted in NZD + GST; Australian and international work is quoted in the relevant currency for the client and decision context.

Advisory engagements

Discuss the decision you're facing.

The first conversation is a free introduction: what decision you are trying to make, and whether Airclerk is the right fit. If there is a fit, we recommend the smallest useful engagement. If the right answer is an implementation, or nothing yet, we say so.

Talk to us →
07 / Common questions

Advisory FAQ.

01How is advisory different from an implementation engagement?

An implementation engagement answers a workflow question: which workflow goes to production first, and how to get it there safely. Advisory answers the questions before that - what the AI platform shift means for the business, which platform bets to make, and what the board should be asking management. An advisory engagement may lead into a first workflow implementation, scoped and quoted separately. Some conclude the right move is to wait.

02How are advisory engagements priced?

Engagements are fixed-price and scoped to the decision being made, not billed by the hour. Private executive briefings start from NZ$9,500 + GST. AI Platform Decision Sprints start from NZ$35,000 + GST. Retained advisory starts from NZ$15,000 per month + GST with a three-month minimum. Diligence engagements are scoped to the business, the timeframe and the decision required. Australian and international work is quoted in the relevant currency for the client and decision context.

03Is the advice vendor-independent?

Yes, with the bias stated plainly: Airclerk implements Claude, Microsoft Copilot and ChatGPT for a living, so we are inclined to like all three. Advisory work regularly concludes that an existing platform, or waiting, is the right answer for a given firm. Airclerk does not resell licences or take undisclosed referral fees from platform vendors.

04Who should be in the room?

The people who own the decision: the board, the owners or partners, the chief executive, and the executives responsible for operations, technology and risk. Advisory is not designed for internal innovation teams without decision authority.